Learn why visitors leave before they're gone
Exit Intent Feedback Tool
Trigger a feedback survey when visitors show signs of leaving. Capture abandonment reasons at checkout, pricing objections on your sales pages, and confusion in your docs—all without interrupting users who are still engaged.
How Exit Intent Detection Works
Exit intent technology detects behavioral signals that indicate a user is about to leave, then triggers your survey at that precise moment.
Desktop Detection
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Mouse movement tracking
Detects cursor moving toward the browser's close button, back button, or address bar
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Velocity detection
Fast upward cursor movement indicates leaving intent, not casual browsing
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Works reliably
Desktop exit intent is well-established technology with high accuracy
Mobile Limitations
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No cursor on mobile
Mobile browsers don't expose cursor position—the primary desktop signal
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Back button behavior varies
Browser back button events are inconsistent across mobile browsers
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Use alternative triggers
For mobile, consider scroll depth (75%), time delay (30s), or idle (30s) instead
Mobile Exit Intent: What Actually Works
True exit intent doesn't work on mobile. Here's how to adapt your strategy.
The hard truth about mobile exit intent
Any tool claiming reliable exit intent on mobile is overselling. Mobile browsers don't provide the signals needed. Valerie's exit intent trigger only activates on desktop. For mobile, use one of the alternative triggers below.
Mobile-Friendly Alternatives
Scroll Depth (75%)
Trigger when users reach 75% of the page. If they've scrolled that far, they've consumed most of your content.
Best for: Long-form content, blog posts, documentation
Time on Page (30s)
Wait 30 seconds before showing. Gives users time to engage, catches them before bouncing.
Best for: Landing pages, product pages, pricing
Idle Detection (30s)
Show after 30 seconds of no interaction. Re-engages users who may have gotten distracted.
Best for: Forms, checkout, complex pages
Recommendation: Create separate survey configurations for desktop and mobile using device targeting. Use exit intent on desktop and scroll depth or time delay on mobile.
When Exit Intent Works (and When It Annoys)
Exit intent is powerful when used strategically. Misuse it and you'll frustrate users.
Exit Intent Works When:
- •High-value pages — Checkout, pricing, signup where understanding abandonment has ROI
- •One question only — Users leaving won't complete multi-step surveys
- •Low frequency — Once per session or with cooldown, not every page
- •Clear value exchange — The question should feel helpful, not intrusive
- •Easy dismissal — Obvious close button, respects the dismiss action
Exit Intent Annoys When:
- •Every page — Site-wide exit intent creates survey fatigue fast
- •Combined with other popups — Newsletter + chat + feedback = popup hell
- •After completing a goal — Don't show on thank-you/confirmation pages
- •Hard to close — Small X buttons or deceptive dismiss options
- •Ignoring dismissals — Showing again after user closed it
Best Exit Intent Questions by Page Type
Match your question to the page context. One focused question is all you need.
Checkout / Cart Page
"What's stopping you from completing your order today?"
Why it works: This reveals whether it's a pricing, trust, or intent issue.
Pricing Page
"Do you have any questions about our pricing?"
Why it works: Uncovers pricing confusion and objections you can address in copy.
Signup / Registration
"What's holding you back from signing up?"
Why it works: Identifies specific barriers you can address on the page.
Product Page
"Did you find the information you were looking for?"
Why it works: Reveals content gaps in your product descriptions.
Documentation
"Was this article helpful?"
Why it works: Finds docs that need improvement and unmet user needs.
Long-form Content
"How would you rate this article?"
Why it works: Measures content quality and surfaces topics that resonate.
How to Avoid Survey Fatigue with Exit Intent
Exit intent surveys are interruptive by nature. Use these controls to respect your users.
Once per session
A user who dismisses an exit intent survey should never see another one during that session, even on other pages.
Cooldown period (7-30 days)
After responding or dismissing, don't show exit intent to that user for at least a week. 30 days is safer.
Target specific pages only
Don't enable exit intent site-wide. Pick 2-3 high-value pages where understanding abandonment matters most.
Skip if other popups shown
If the user saw a newsletter popup or chat widget, skip the exit survey. One interruption per visit.
Sampling (10-25%)
On high-traffic pages, show to only a portion of exiting visitors. You'll still get enough data.
Skip goal completers
Exclude users who just completed a purchase, signup, or form submission. They're satisfied—don't bug them.
Exit Intent Feedback FAQ
Does exit intent work on mobile?
Not reliably. Mobile browsers don't expose the cursor position signals that make desktop exit intent accurate. For mobile visitors, use alternative triggers like scroll depth (75%), time delay (30 seconds), or idle detection (30 seconds). You can create separate survey configurations for desktop vs mobile using device targeting.
What's the best display format for exit intent surveys?
Modal or slide-in formats work best for exit intent. They need to be noticeable enough to catch attention when someone is leaving, but should have a clear, easy-to-find close button. Bottom bar is too subtle for exit intent. Interstitial (full-screen) can feel aggressive.
Should I use exit intent on every page?
No. Reserve exit intent for high-value pages where understanding abandonment has clear business value: checkout, pricing, signup, key product pages. Site-wide exit intent creates survey fatigue and teaches users to ignore your feedback requests.
How do I prevent showing exit intent to returning visitors?
Use frequency controls: set a cooldown period (7-30 days) so users who've responded or dismissed don't see the survey again. You can also set a lifetime limit of 1-2 to cap how many times any user ever sees exit intent.
Can I combine exit intent with other triggers?
Yes, but carefully. You might use "exit intent OR 30 second idle" to catch both leaving users and disengaged ones. However, don't combine multiple interruptive triggers—one survey opportunity per session is enough.
What response rate should I expect from exit intent?
Exit intent surveys typically see 5-15% response rates, lower than in-page surveys (which can hit 20-30%). This is expected—users who are leaving are less willing to engage. Keep questions short (one question) to maximize the rate.
Capture Exit Feedback
Set up exit intent surveys in minutes. Learn why visitors leave before they're gone.