Home/Guides/Questions by Page Type
Page-Specific Question Bank

80+ Questions Tailored for Every Page Type

Stop using generic questions everywhere. Each page has unique goals and failure modes—your questions should too. Get page-specific surveys with recommended triggers.

Browse by Page TypeImplementation Guide

8 Page Types Covered

Homepage(10)
Pricing(10)
Checkout(10)
Documentation(10)
Signup(10)
Product(10)
Blog(10)
Landing(8)
Total Questions80+

Why page-specific questions matter

Generic questions get generic answers. "How was your experience?" might work for a post-purchase survey, but it tells you nothing useful on a pricing page.

The Targeting Principle

Every question should be relevant to what the user is trying to accomplish on that specific page. If the question could apply anywhere, it's probably too generic.

🏠

Homepage

Fails when visitors don't understand what you do

💰

Pricing

Fails when users don't understand plans or value

🛒

Checkout

Fails when friction prevents purchase completion

📚

Docs

Fails when users can't find answers

Homepage Questions

10 questions

Goal: Communicate your value proposition and direct visitors to the right place

Common failures:
Unclear messagingConfusing navigationNo clear next step

Recommended Setup

Trigger
15-20 seconds + 30% scroll
Alt. Trigger
Exit intent (catch leaving visitors)
Frequency
Once per visitor per month
Format
Modal or slide-in

💡Messaging Clarity

1

"Is it clear what [Company/Product] does?"

Yes / Somewhat / No
2

"In your own words, what does [Product] help you do?"

Open text
3

"What questions do you have about [Product] that this page doesn't answer?"

Open text

🧭Navigation & Intent

4

"What brought you to our site today?"

Looking for solution / Researching / Referred / Just browsing
5

"Were you able to find what you were looking for?"

Yes / No → What were you looking for?
6

"Which section of our site interests you most?"

Features / Pricing / Case studies / Docs

👁️First Impressions

7

"What's your first impression of [Company]?"

Open text
8

"Does [Product] seem like it could help you?"

Yes / Maybe / No → Why not?
9

"Is there anything confusing about this page?"

Yes → What? / No
10

"What would make you more likely to explore further?"

Open text

Pricing Page Questions

10 questions

Goal: Help visitors understand value and choose the right plan

Common failures:
Feature confusionUnclear valueSticker shockPlan comparison difficulty

Recommended Setup

Trigger
20-30 seconds (time to compare plans)
Alt. Trigger
Exit intent (catch leaving visitors)
Frequency
Once per visitor per week
Format
Modal (high visibility for high-intent page)

🔍Understanding & Clarity

1

"Do you have any questions about our pricing?"

Yes → Open text / No
2

"Is it clear what's included in each plan?"

Yes / Somewhat / No
3

"What's unclear about the difference between [Plan A] and [Plan B]?"

Open text

⚖️Value Perception

4

"Is there a plan that fits your needs?"

Yes / No, too expensive / No, missing features / Not sure
5

"How does our pricing compare to alternatives you've considered?"

Much cheaper / Similar / More expensive / Haven't compared
6

"What would make this feel like a better value?"

Open text

🚧Objection Surfacing

7

"What concerns, if any, do you have about our pricing?"

Open text
8

"What feature would you need to upgrade to [higher tier]?"

Open text
9

"Is anything stopping you from starting a trial today?"

Open text
10

"What additional information would help you make a decision?"

Open text

Checkout & Cart Questions

10 questions

Goal: Complete purchase with minimal friction

Common failures:
Surprise costsComplex formsTrust concernsTechnical errors

Recommended Setup

Trigger
Exit intent ONLY (never interrupt checkout flow)
Alt. Trigger
Confirmation page load (post-purchase)
Frequency
20-30% of completed purchases
Format
Modal (exit) or inline (post-purchase)

🚪Cart Abandonment (Exit Intent)

1

"What's stopping you from completing your purchase?"

Shipping cost / Delivery time / Payment options / Need to research / Just browsing
2

"Is anything unclear or confusing about checkout?"

Yes → describe / No
3

"Do you have any concerns about completing this purchase?"

Open text
4

"What would convince you to complete your purchase today?"

Open text

✅Post-Purchase

5

"How easy was checkout to complete?"

1-5 scale
6

"What, if anything, was frustrating about the checkout process?"

Open text
7

"Did you encounter any errors or problems?"

Yes → describe / No
8

"Was there a step that felt unnecessary?"

Open text
9

"Were shipping costs and delivery time clear before checkout?"

Yes / No
10

"How confident are you that your order will arrive as expected?"

1-5 scale

Documentation Questions

10 questions

Goal: Answer questions and enable self-service

Common failures:
Missing informationOutdated contentHard to findTechnical inaccuracies

Recommended Setup

Trigger
Bottom of article (70%+ scroll)
Alt. Trigger
Small slide-in after reading
Frequency
Once per article per user
Format
Inline thumbs up/down or small slide-in

📖Content Effectiveness

1

"Did this article answer your question?"

Yes / Partially / No
2

"How helpful was this page?"

1-5 scale
3

"Was the information accurate and up-to-date?"

Yes / No / Not sure
4

"What was your question when you arrived?"

Open text

🔎Content Gaps

5

"What information was missing or unclear?"

Open text
6

"What were you hoping to find that wasn't covered?"

Open text
7

"What would make this article more useful?"

Open text
8

"Do you still have questions after reading this?"

Yes → What questions? / No

🗺️Navigation

9

"How did you find this article?"

Search / Navigation / Link / Google
10

"How easy was it to find what you were looking for?"

1-5 scale

Signup & Onboarding Questions

10 questions

Goal: Convert visitors to users with minimal friction

Common failures:
Too many fieldsUnclear valueTrust concernsTechnical issues

Recommended Setup

Trigger
Exit intent (pre-signup)
Alt. Trigger
Welcome/onboarding screen (post-signup)
Frequency
Track 'almost stopped' responses over time
Format
Modal

🚪Pre-Signup (Exit Intent)

1

"What's stopping you from signing up?"

Not ready / Need more info / Concerns about [X] / Just looking
2

"What questions do you have before creating an account?"

Open text
3

"Is anything unclear about what you get by signing up?"

Open text

🎉Post-Signup

4

"What almost stopped you from signing up today?"

Pricing / Trust / Too complicated / Nothing
5

"How easy was the signup process?"

1-5 scale
6

"What convinced you to sign up?"

Open text
7

"Where did you first hear about us?"

Open text

🚀Onboarding

8

"What's your main goal for using [Product]?"

Open text
9

"Is there anything confusing about getting started?"

Open text
10

"What would have made getting started easier?"

Open text

Product Page Questions

10 questions

Goal: Provide information needed to make a purchase decision

Common failures:
Missing detailsPoor imagesUnclear specsUnanswered questions

Recommended Setup

Trigger
45-60 seconds or 50% scroll
Alt. Trigger
Exit intent: 'What stopped you from adding to cart?'
Frequency
Once per product page per session
Format
Slide-in or modal

📋Information Completeness

1

"Is any information missing that would help you decide?"

Yes → What / No
2

"Do the images show what you need to see?"

Yes / Need more angles / Need zoom / Need video
3

"Are the product specifications clear?"

Yes / No → What's unclear
4

"Do you have questions about size, fit, or dimensions?"

Yes → What questions / No

🤔Decision Barriers

5

"What would help you feel confident about this purchase?"

More reviews / Size guide / Return policy / Comparison info
6

"What questions do you have about this product?"

Open text
7

"Is anything making you hesitant to buy?"

Open text
8

"What's stopping you from adding this to your cart?"

Open text

⚖️Comparison

9

"Are you comparing this to other products?"

Yes → What features matter most / No
10

"How did you find this product?"

Search / Category / Recommendation / Ad

Blog & Content Questions

10 questions

Goal: Provide value, build authority, drive engagement

Common failures:
Doesn't match intentMissing depthNo clear next step

Recommended Setup

Trigger
70% scroll (finished reading)
Alt. Trigger
End of article inline
Frequency
Once per article per user
Format
Inline at end of article or small slide-in

⭐Content Quality

1

"How helpful was this article?"

1-5 scale
2

"Did this answer what you were looking for?"

Yes / Partially / No
3

"Would you share this with a colleague?"

Yes / No → Why not
4

"How does this compare to similar content you've read?"

Better / About the same / Worse

📝Content Gaps

5

"What topic should we cover next?"

Open text
6

"What was missing from this article?"

Open text
7

"What questions do you still have?"

Open text

👤Reader Context

8

"How did you find this article?"

Search / Social / Newsletter / Link
9

"What is your role?"

Helps understand audience
10

"What are you trying to accomplish?"

Open text

Landing Page Questions

8 questions

Goal: Convert traffic to leads or customers

Common failures:
Unclear value propMismatched expectationsTrust issues

Recommended Setup

Trigger
15 seconds + 30% scroll
Alt. Trigger
Exit intent (focus on barriers)
Frequency
10-15% sample rate (high-traffic pages)
Format
Modal

💬Message Clarity

1

"Is it clear what [Product] does?"

Yes / Somewhat / No
2

"What do you think [Product] is for?"

Validates understanding
3

"What questions do you have after reading this page?"

Open text

🎯Traffic Quality

4

"What brought you to this page today?"

Open text
5

"Does this match what you were looking for?"

Yes / Partially / No

🚧Conversion Barriers

6

"What would make you more likely to [convert]?"

Open text
7

"What information is missing from this page?"

Open text
8

"Do you trust this company?"

Yes / Not yet → What would help

Deploy page-specific surveys in minutes

Valerie makes targeting easy with URL patterns, smart triggers, and AI-powered analysis.

Try Valerie Free

Implementation Guide

Follow these 6 steps to deploy effective page-specific surveys across your site.

1

Prioritize your pages

Start with pages that have the highest traffic AND the biggest impact on your business goals. Common starting points:

  1. Pricing page (high intent, conversion critical)
  2. Homepage (first impression, navigation)
  3. Checkout/signup (conversion, friction)
2

Choose one question per page

Pick the single most important question for each page based on your biggest unknown:

  • • Not sure why people leave? → Friction/barrier question
  • • Suspect confusion? → Clarity question
  • • Content not converting? → Missing info question
3

Set up targeting

Use URL patterns to target specific pages:

/pricing → exact match
/blog/* → all blog posts
/docs/** → all docs including nested
4

Configure triggers

Match triggers to page type:

  • • Content pages: Scroll depth (50-70%)
  • • Conversion pages: Exit intent
  • • Post-action: Page load after completion
5

Add conditional follow-ups

For negative or neutral responses, add an open-text follow-up to capture details. Don't ask for details when someone says "yes, everything was great."

6

Set frequency controls

Prevent survey fatigue:

  • • Once per session per user maximum
  • • Don't survey the same user on multiple pages
  • • 10-20% sampling rate for high-traffic pages

Frequently Asked Questions

Should I survey every page on my site?
No. Start with 3-5 high-impact pages. Expand coverage gradually as you build your review and action process. Surveying everywhere without acting on feedback wastes user goodwill.
How do I choose between similar questions?
Pick the one most aligned with your current goal. If you want to improve conversion, choose friction/barrier questions. If you're validating a redesign, choose clarity questions. You can rotate questions over time.
What if my page type isn't listed?
Identify the page's goal and failure modes. Use the question templates from similar page types. For example, a "request a demo" page is similar to a signup page.
How many responses do I need per page?
Aim for 50-100 responses before drawing conclusions. For quantitative questions (ratings), you need more responses for statistical confidence. For open-text, you'll often see patterns emerge after 30-50 responses.
Should questions differ for mobile vs desktop?
The questions can be the same, but triggers should differ (use scroll instead of exit intent on mobile). Consider asking about mobile-specific issues if you suspect device problems.
How do I avoid survey fatigue?
Use frequency controls: show surveys to 10-20% of visitors, limit to once per session or once per week per user, and don't survey the same user on multiple pages in one visit.

Related Resources

Feedback Questions Bank

70+ questions organized by intent category

Website UX Survey Guide

Complete guide to micro-survey programs

NPS vs CSAT vs CES

Which satisfaction metric to use when

Deploy page-specific surveys in minutes

Valerie makes it easy to ask the right questions on the right pages—with smart targeting, flexible triggers, and AI-powered analysis.

Get Started Free