Lightweight feedback tool for any website
Website Feedback Tool That Actually Works
Embed a feedback tool on your website to capture visitor opinions in context. Ask NPS questions, run polls, or collect open-text responses—all from one lightweight script that installs in under 2 minutes.
No credit card required. Install the script in minutes.
What Is a Website Feedback Tool?
A website feedback tool is an embeddable survey that appears on your site to collect visitor opinions while they browse. Unlike email surveys sent days later, on-page surveys capture feedback in the moment—when context and emotion are fresh, and response rates are highest.
In-Context Responses
Visitors respond while viewing the exact page, giving you page-specific insights you can act on immediately.
Higher Response Rates
No email required. One-click answers while users are already engaged with your content.
Continuous Feedback Loop
Feedback streams in daily, letting you spot trends and issues as they emerge.
See How Feedback Transforms Your Pages
Valerie generates page-level quality scores from your survey responses, so you know exactly which pages need attention.
Watch It In ActionSupported Question Types
Choose the right question format for your goals. Each question type feeds into your page quality scores.
NPS / Scale (0-10)
Measure likelihood to recommend with the industry-standard Net Promoter Score question. Track NPS by page to see which experiences drive loyalty.
Learn about NPS surveys →Single-Select
Let users pick one option from a list. Perfect for multiple choice questions, preferences, and quick categorization.
Multi-Select
Allow multiple selections for broader input. Great for gathering feedback on features, pain points, or interests.
Open Text
Capture detailed qualitative feedback in the user's own words. Our AI extracts themes and sentiment automatically.
Follow-up question strategies →Pro tip: Use follow-up questions to dig deeper based on responses. Configure conditional follow-ups by score band (0-4, 5-7, 8-10) to understand the "why" behind every rating.
Smart Targeting & Triggers
Show the right survey to the right visitors at the right time. Full control over when and where your survey appears.
Targeting Options
URL Rules
Target specific pages with include/exclude rules and wildcard patterns.
See URL targeting examples →Device Targeting
Show different surveys to mobile, desktop, or tablet visitors.
Country Targeting
Target visitors by geographic location for localized feedback.
Display Triggers
Time-Based
Immediate, or delay by 5, 10, or 30 seconds to let users settle in.
Scroll Depth
Trigger at 25%, 50%, or 75% scroll to catch engaged readers.
Idle Detection
Show after 30 seconds of inactivity to re-engage idle visitors.
Frequency & Sampling Controls
Collect feedback without annoying users. Smart rate limiting protects both UX and data quality.
Once
Show once ever per visitor
Once Per Session
Show once per browsing session
Cooldown (X days)
Wait X days between surveys
Always
No limits (use with sampling)
Sampling Rate (0-100%)
Control what percentage of eligible visitors see your survey. High-traffic sites can sample 10-25% to avoid fatigue while still collecting statistically significant data.
6 Display Formats
Choose how your website feedback tool appears. From subtle to prominent—pick what fits your UX.
Floating Card
PopularA small card that floats in the corner. Non-intrusive, always accessible.
Modal
A centered dialog for higher visibility when feedback is important.
Bottom Bar
A persistent bar at the bottom of the viewport. Great for quick polls.
Slide-In
PopularSlides in from the side. Catches attention without blocking content.
Interstitial
Full-screen takeover for critical feedback moments. Use sparingly.
Half Page
Takes half the screen. Good balance of visibility and content access.
2-Minute Setup
No developer needed. Copy one script, paste it on your site, and start collecting feedback.
Sign up & create a survey
Create your free account, then configure your first feedback survey in our dashboard.
Copy the script
Copy the single line of JavaScript. Works with any website or CMS.
Paste & go live
Add the script to your site's HTML. Your survey starts collecting feedback immediately.
AI-Powered Feedback Insights
Don't just collect feedback—understand it. Our AI analyzes every response automatically.
Sentiment Analysis
Every open-text response is analyzed for positive, negative, or neutral sentiment.
Theme Extraction
AI identifies recurring themes across responses so you see patterns at a glance.
Automatic Summaries
Get AI-generated summaries of feedback by page, time period, or segment.
Question Generation
AI suggests relevant follow-up questions based on the feedback you're receiving.
Privacy & Performance
A feedback tool that respects your users and doesn't slow down your site.
Privacy First
- No personal data collected without consent
- GDPR-friendly data handling
- Anonymous responses by default
- Data encryption in transit and at rest
Lightweight & Fast
- Tiny script size (<10KB gzipped)
- Async loading—doesn't block page render
- Zero impact on Core Web Vitals
- Global CDN for fast delivery worldwide
Stay Informed Without Checking Dashboards
Get feedback insights delivered to your inbox automatically.
Daily Digests
A daily email summary of new feedback, trending themes, and score changes.
Weekly Reports
Comprehensive weekly report with page rankings, sentiment trends, and AI insights.
Urgent Alerts
Email alerts when page scores drop significantly or negative sentiment spikes.
Website Feedback Tool FAQ
How long does it take to install the website feedback tool?
Most users are up and running in under 2 minutes. Copy a single script tag, paste it into your site's HTML (or use our WordPress/Shopify plugins), and your survey goes live immediately. No developer required.
Will the feedback tool slow down my website?
No. The script is under 10KB gzipped and loads asynchronously, meaning it never blocks your page from rendering. It has zero impact on Core Web Vitals and page speed scores.
What question types can I use?
Valerie supports four question types: NPS/scale questions (0-10), single-select (pick one option), multi-select (pick multiple), and open-text responses. You can add conditional follow-up questions based on score ranges.
Can I show different surveys on different pages?
Yes. Use URL targeting with include/exclude rules and wildcard patterns to show specific surveys on specific pages. You can also target by device type (mobile/desktop/tablet) and visitor country.
How do I avoid annoying visitors with too many surveys?
Use frequency controls: show once ever, once per session, or set a cooldown period between surveys. Sampling lets you show the survey to only a percentage of visitors (e.g., 10-25% on high-traffic pages).
What happens to the feedback I collect?
Responses flow into your dashboard where AI analyzes sentiment and extracts themes. Each page gets a quality score (0-10) based on feedback. You receive daily digests, weekly reports, and urgent email alerts for score drops.
Related Resources
Start Collecting Website Feedback Today
Install Valerie's feedback tool in under 2 minutes. Free to start—no credit card required.