70+ Website Feedback Questions That Actually Diagnose Problems
Stop asking vague questions that get vague answers. This guide gives you specific, actionable questions organized by what you're trying to learn.
7 Question Categories
Why questions matter
The questions you ask determine the quality of feedback you receive. Vague questions get vague answers. Leading questions get biased answers. Generic questions get generic answers.
The best feedback questions are specific enough to be actionable but open enough to surface unexpected issues. They diagnose problems rather than just measuring satisfaction.
The Question Test
Before adding a question, ask yourself: "If I get 100 responses, will I know exactly what to fix?" If the answer is no, the question needs work.
Bad vs good questions
Understanding what makes a question effective helps you write better ones. Here are common mistakes and how to fix them:
Too vague
"Do you like our website?"
"Did you find the information you needed?"
Specific outcome you can act on
"Any feedback?"
"What information was missing from this page?"
Directed toward actionable insights
"How was your experience?"
"How easy was it to complete checkout?" (1-5)
Specific context and measurable scale
Double-barreled (asks two things)
"Was checkout easy and quick?"
"How easy was checkout?" (1-5 scale)
One dimension at a time
"Is our pricing clear and competitive?"
"Is it clear what each plan includes?"
Separates clarity from value perception
Leading questions
"Don't you think our pricing is fair?"
"How does our pricing compare to alternatives?"
Doesn't assume a "right" answer
"How helpful was our amazing support?"
"How would you rate your support experience?"
Neutral framing without adjectives
Assumptive questions
"What problems did you encounter?"
"Did you encounter any problems?" → follow-up
Doesn't assume problems exist
"Why did you abandon your cart?"
"What's stopping you from completing your purchase?"
Less accusatory framing
Binary when scale would help
"Was this page helpful?" (Yes/No)
"How helpful was this page?" (1-5 scale)
Captures nuance and degree
"Did it answer your question?"
"Did it answer your question?" (Yes/Partially/No)
Allows for partial success
Neutral phrasing techniques
Biased questions skew your data. Here's how to write neutral questions:
Avoid positive/negative framing
Use balanced scale labels
Don't prime with examples
Avoid loaded words
Start collecting better feedback
Valerie suggests questions based on your page type and analyzes responses with AI.
Clarity Questions
12 questionsUnderstanding & Comprehension
Is it clear what [Product/Service] does?
Yes / Somewhat / NoAfter reading this page, do you understand how [Product] works?
What questions do you still have about [Product]?
Open textIs there anything on this page that's confusing?
Yes/No + follow-upIn your own words, what does [Product] do?
Open textInformation Completeness
Did you find the information you were looking for?
Yes / Partially / NoWhat additional details would help you make a decision?
Open textIs there anything else you'd like to know before [taking action]?
Navigation & Structure
How easy was it to find this page?
1-5 scaleDid the page contain what you expected based on [where you clicked]?
Is the layout of this page easy to follow?
1-5 scaleWas there anything you expected to see but didn't?
Open textTrust Questions
10 questionsCredibility Concerns
What information would help you trust us more?
Open text or optionsDo you have any concerns about [Company/Product]?
Yes/No + follow-upWhat would make you more confident about [purchasing/signing up]?
Is there anything about this page that seems unclear or suspicious?
Social Proof Needs
Would seeing customer reviews influence your decision?
What type of proof would help you decide?
Case studies / Reviews / Testimonials / StatsDo you feel this product/service is right for people like you?
Security & Privacy
Do you have any concerns about sharing your information with us?
What security information would you like to see?
Do our data practices seem transparent to you?
Yes / Partially / NoFriction Questions
12 questionsTask Difficulty
How easy was it to [complete task]?
1-5 scaleWhat was the hardest part of [process]?
Open textDid anything slow you down while [doing task]?
How long did [task] take compared to your expectations?
Faster / As expected / SlowerConversion Barriers
What almost stopped you from [signing up / purchasing] today?
Is anything preventing you from [taking action] right now?
What concerns do you have about [proceeding]?
What would convince you to [convert] today?
Process Friction
Were there any steps in [process] that felt unnecessary?
Did you have to go back or redo any steps?
Yes + what happenedWhat would you remove from this process if you could?
At what point did you feel most frustrated (if any)?
Missing Information
10 questionsContent Gaps
What information is missing from this page?
Open textWhat questions do you have that this page doesn't answer?
Is any information missing that would help you decide?
Yes → whatWhat would make this page more useful to you?
Specific Missing Elements
Do the images show what you need to see?
Yes / Need more angles / Need zoom / Need videoAre the product specifications clear and complete?
What details about [shipping/returns/pricing] would you like to see?
Is the comparison information between [options] clear?
Documentation Gaps
What information was missing from this article?
What were you hoping to learn that wasn't covered?
Error & Bug Questions
8 questionsError Detection
Did you encounter any errors or problems on this page?
Yes/No → describeDid anything not work as expected?
Were there any broken links, images, or features?
Did the page load correctly on your device?
Error Context
What were you trying to do when the error occurred?
Did the error message help you understand what went wrong?
Were you able to complete your task despite the error?
Would you like to report a technical issue?
Describe what happenedMotivation Questions
10 questionsVisit Intent
What brought you to our site today?
Open textWhat problem are you trying to solve?
What's your main goal for visiting this page?
How did you hear about us?
Search / Social / Referral / Ad / OtherDecision Factors
What factors are most important in your decision?
Are you comparing us to other options?
Yes → which factors matterWhat would make you choose [Product] over alternatives?
What's holding you back from [taking action]?
User Context
What best describes your role?
Persona optionsHave you used similar products/services before?
Satisfaction Questions
10 questionsRating Questions
How likely are you to recommend [Product/Page] to others?
0-10 NPSHow satisfied are you with your experience on this page?
1-5 scaleHow would you rate this [article/guide/resource]?
1-5 starsDid this page meet your expectations?
Exceeded / Met / Did not meetFollow-up Questions
What is the primary reason for your score?
Open textWhat would it take to increase your rating?
What did we do well?
What could we improve?
Comparative Questions
How does this compare to similar [sites/products] you've used?
Would you use this [product/service] again?
Definitely / Probably / Probably not / Definitely notRecommended triggers by category
Matching the right trigger to your question category improves both response rates and quality:
Frequently asked questions
How many questions should I ask at once?
Should I use open-text or multiple choice?
How do I avoid survey fatigue?
What's a good response rate to expect?
How do I analyze open-text responses at scale?
Should questions be different for mobile vs desktop?
Related resources
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